Coach (NYSE:TPR) and Ralph Lauren (NYSE:RL) are two of the rare companies that have maintained the durability of their premium brands. Both have weathered booms and busts that crippled other, less adept premium retailers, but which one is a better buy today?

With a cheaper multiple, more growth opportunities, and a wider moat around its brand, analyst Austin Smith believes Coach is the investor's choice today. The company has impressive growth prospects in China, and will be able to effectively leverage its sterling brand into new areas like men's fashion and other leather goods. 

Austin Smith owns shares of Coach. The Motley Fool owns shares of Coach. Motley Fool newsletter services recommend Coach. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.