Make no mistake: (NASDAQ: AMZN) is an online retail powerhouse that's disrupting the entire retail space, and as a stock, it has a lot of bulls. But it would be irresponsible if we talked about a stock as frequently discussed as this one without discussing the very real bear aspect, too.

In this video, Motley Fool analyst Joe Magyer discusses Amazon's almost prohibitively high cost based on its high ratios, and how other companies with their own online ecosystems -- such as Apple (NASDAQ: AAPL) and Google (NASDAQ: GOOG) -- won't be the pushovers that Barnes & Noble (NYSE: BKS) was, even despite how efficiently Amazon has been beating traditional retailers and building its moat in the e-commerce sector as the first mover.

Austin Smith owns shares of Apple and Google. Joe Magyer owns shares of and Google. The Motley Fool owns shares of Apple,, and Google. Motley Fool newsletter services recommend Apple,, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.