Investors had high hopes for VIVUS' (NASDAQ: VVUS) new anti-obesity drug Qsymia, but the drug debuted to lackluster sales -- and it's taking a toll on VIVUS' share price. Now, VIVUS is shifting its focus -- marketing not to the doctors who will be prescribing Qsymia, but directly to patients by offering a free trial. Does this shift represent a fundamentally different marketing approach for the company, and more importantly for investors, will it work? Health care analysts Max Macaluso and Brenton Flynn discuss this news in the following video.
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