The results from Black Friday are in, and e-commerce won big. According to a release from Web analytics firm comScore (NASDAQ:SCOR), sales for Black Friday reached  $1.04 billion this year -- marking it as the top day for online spending of 2012 so far and posting a 26% increase over last year's Black Friday, which recorded online sales of $816 million.

This also marked the first time that Black Friday's online spending breached the $1 billion level. ComScore Chairman Gian Fulgoni noted the increasing importance of e-commerce during the traditionally heavy retail season, saying in the release, "Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel."

While traditional retailers did well on the Web this year, Black Friday's biggest online winner was (NASDAQ:AMZN), according to comScore. The Internet giant beat out the likes of Wal-
(NYSE:WMT) and Target (NYSE:TGT) for the top spot among Web sales. Amazon also scored  the highest year-over-year visitor increase among the top five retailers.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.