After launching its new flagship Nexus 4 smartphone, Google (GOOGL -0.41%) has had something of a blockbuster on its hands with soaring demand outstripping supply. Inventory quickly sold out weeks ago and only recently received more supply. Consumers quickly snapped up those models and Google Play is now quoting seven- to eight-week shipping times on new orders, addressing the criticism that it should allow customers to backorder. The device works unlocked on domestic GSM networks like AT&T (T 0.65%) and T-Mobile, but Ma Bell isn't going to help with marketing, since the Nexus 4 strategy is to undermine carriers. Meanwhile, Apple (AAPL 0.12%) continues to catch up with iPhone 5 demand, which has also been plagued with shortages since its launch.