Text messaging is passe.

Or at least that's message coming from Facebook (NASDAQ:FB).

At this month's LeWeb conference in Paris, the social network talked up enhancements to its Facebook Messenger app. The goal? Replace SMS with a more enhanced platform for multimedia messaging wherever possible, and in the process lead unexposed populations to broader use of the social network.

For now, Messenger is only available in five non-U.S. territories: Australia, Argentina, India, South America, and Venezuela, CNET's News reports. Users need only a phone number to access the service from any type of handset -- no Facebook account required.

Is the strategy brilliant or hopelessly optimistic? I answer this question and more in the video below.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

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