Monster Beverage (MNST 0.29%), after suffering losses recently due to several recent health reports on the safety of energy drinks as a whole, got a boost today, as Stifel Nicolaus gave the company a buy recommendation with a target price of $65. In this video, Motley Fool consumer goods analyst Blake Bos tells us what was behind the buy rec, and whether this is really the best value investment play you could make in this space.
Is It Safe to Be an Energy Drink Again?
By Blake Bos – Dec 11, 2012 at 3:40PM
NASDAQ: MNST
Monster Beverage

Market Cap
$68B
Today's Change
(-0.29%) $0.20
Current Price
$69.69
Price as of October 24, 2025 at 4:00 PM ET
Health concerns have been scaring investors away recently, but one major energy drink just got a big buy rec.
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A home grown Kansan and largely self taught investor. I wouldn't classify myself by any particular investing style, just opportunistic. My dream investment would have a greater than 10% free cash flow return on enterprise value and be growing at above industry average rates. Some of my favorite industries to watch right now are: alternative energy, manufacturing, agriculture, infrastructure, and media content production companies. Follow me on any of the social media websites below for the most important 3D printing industry developments and other great stories.