SodaStream (SODA +0.00%) is an Israeli company whose product lets you carbonate your own water at home, making everything from regular soda water to your own cola, with the help of SodaStream syrup packets. The product has been around for decades in Europe, and in some countries such as Sweden, as many as a quarter of households have a SodaStream in their home. When you consider that the product has just arrived on U.S. shores and currently serves less than 1% of the available market, you start to see the massive growth potential, especially as the U.S. is moving toward more health-conscious food and drink choices.
Should You Buy SodaStream? 3 Reasons
By Jim Mueller, CFA and Blake Bos – Dec 18, 2012 at 3:00PM
NASDAQ: SODA
SodaStream International
This innovative company is disrupting the soda giants, and growing fast.
About the Author
Advisor for Motley Fool Options, Future of Entertainment, and Energy Insider, Jim learned how businesses are run while putting his Ph.D. in biochemistry to use at a small biotech company. Jim started investing over two decades ago, initially making the same mistakes most people do. He changed careers to work at the Fool, where he's improved his investing process while developing an appreciation for the importance of investor psychology and taking the long-term view. He received the CFA charter in 2015.