SodaStream (SODA) is an Israeli company whose product lets you carbonate your own water at home, making everything from regular soda water to your own cola, with the help of SodaStream syrup packets. The product has been around for decades in Europe, and in some countries such as Sweden, as many as a quarter of households have a SodaStream in their home. When you consider that the product has just arrived on U.S. shores and currently serves less than 1% of the available market, you start to see the massive growth potential, especially as the U.S. is moving toward more health-conscious food and drink choices.