SodaStream (NASDAQ:SODA) is an Israeli company whose product lets you carbonate your own water at home, making everything from regular soda water to your own cola, with the help of SodaStream syrup packets. The product has been around for decades in Europe, and in some countries such as Sweden, as many as a quarter of households have a SodaStream in their home. When you consider that the product has just arrived on U.S. shores and currently serves less than 1% of the available market, you start to see the massive growth potential, especially as the U.S. is moving toward more health-conscious food and drink choices.
Blake Bos owns shares of SodaStream. Jim Mueller owns shares of The Coca-Cola Company and PepsiCo. The Motley Fool owns shares of Best Buy, PepsiCo, and SodaStream. Motley Fool newsletter services recommend The Coca-Cola Company, PepsiCo, and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.