Starting Jan. 21, Chipotle (NYSE:CMG) will launch its catering service in Colorado. The service lets groups of 20-200 people customize their individual meal the same way they do at Chipotle restaurants, by picking and choosing ingredients from separate serving stands.
In the coming months, Chipotle will roll out catering to all restaurants nationwide.
"With catering, we can now better serve our customers by allowing them to bring Chipotle into their homes, offices, and schools where they can conveniently and effortlessly share the food that they love with large groups of people," said Steve Ells, Chipotle's founder, chairman, and co-CEO .
For smaller catering orders (of six or more), Chipotle offers a "Burritos by the Box" option, which gives customers the opportunity to mix and match their choice of a customized, pre-made burrito.
Fool contributor Kevin Chen has no position in any stocks mentioned. You can follow him at @TMFKang or on Google+. The Motley Fool recommends and owns shares of Chipotle Mexican Grill. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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