In this video, Motley Fool research analyst Lyons George tells investors about an ambitious, and potentially groundbreaking, new direction for Disney (DIS 0.77%). The company is venturing into the idea of toy-based gaming: selling figurines that interact with a portal into the video game, so that gamers can play with a toy in a virtual world the way a child might play in an imaginary world. Lyons tells investors just how sticky the new concept could be if it takes off, and he talks about some indicators of just how much revenue could be involved.