From the fourth quarter of 2011 to the fourth quarter of 2012, investors saw Apple's (AAPL 0.30%) tablet market share drop from more than 50% down to 43%. But is this really a cut-and-dry case of Apple's market share dominance fading away, or are there other factors at stake here? In this video, Motley Fool senior technology analyst Eric Bleeker takes a look at the new market share divide, and why these losses might not mean as much as they seem to.
Is Apple Really Losing Its Tablet Dominance?
By Eric Bleeker – Feb 6, 2013 at 6:30PM
NASDAQ: AAPL
Apple
Market Cap
$4.0T
Today's Change
(-0.30%) $0.81
Current Price
$269.23
Price as of November 5, 2025 at 10:59 AM ET
Is Apple's slide in market share short term, or a sign of things to come?
About the Author
Eric Bleeker, CFA joined The Motley Fool at the height of the financial crisis in 2008. For the next four years he led the Fool's Tech & Telecom sector, both writing articles and providing feedback and ideas to writers. Today, Eric is the General Manager of Fool.com, but still enjoys writing a tech article or two from time to time. Follow @bleekertech