In the following video, Motley Fool senior tech analyst Eric Bleeker talks about the question of what to do with all that cash on Apple's (NASDAQ:AAPL) balance sheet. As billionaire hedge fund manager David Einhorn continues to call for the company to issue preferred shares with a 4% fixed dividend yield to return some of that cash to shareholders, both Eric and the management at Apple agree that it isn't in the company's best interest at the moment. Eric tells us how Apple is taking the issue of the cash on its balance sheet "very seriously," details why this isn't the best plan, and gives us some potential alternatives.