In the following video, Motley Fool senior technology analyst Eric Bleeker takes a look at two opposing calls on Apple (AAPL +0.40%) made by analysts today, as speculation continues to swirl regarding the possibility of a downmarket iPhone later this year with a lower price tag. Would the increased market share that comes with reaching consumers that can't currently afford the premiums on Apple products be worthwhile? Or would the "iPhone Air," as it has been speculatively named, only cannibalize current Apple products, offer very low margins, and have no real impact on the bottom line, while risking damage to the Apple brand?
Cheap iPhone: Threat or Opportunity?
By Eric Bleeker – Feb 11, 2013 at 8:00PM
NASDAQ: AAPL
Apple
Market Cap
$4.0T
Today's Change
(0.40%) $1.07
Current Price
$270.12
Price as of November 4, 2025 at 3:58 PM ET
Would a cheaper iPhone be a win, or a mistake?
About the Author
Eric Bleeker, CFA joined The Motley Fool at the height of the financial crisis in 2008. For the next four years he led the Fool's Tech & Telecom sector, both writing articles and providing feedback and ideas to writers. Today, Eric is the General Manager of Fool.com, but still enjoys writing a tech article or two from time to time. Follow @bleekertech