In the video below, Zillow (NASDAQ:ZG) CEO Spencer Rascoff explains that the single biggest reason to buy the company today is its unique ability to monetize mobile users at an outsized rate.

As discussed in the video, a significant number of online companies find that the transition toward mobile spells disaster for the top line, but not Zillow. Due to the strength of its mobile apps the company is able to leverage these users in a meaningful way.

Brendan Byrnes has no position in any stocks mentioned. The Motley Fool recommends Zillow. The Motley Fool owns shares of Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.