On Thursday, financial advisory website TheStreet (NASDAQ:TST) announced that it has formed a "strategic alliance" with Philadelphia Inquirer website Philly.com. Going forward, TheStreet will be providing personal finance content as "integrated content for business news offered on Philly.com." Other TheStreet content will be "featured" in the Inquirer itself.
No financial terms of the relationship were disclosed in today's announcement -- and there may be none to disclose. According to TheStreet's press release, in exchange for receiving content for its website, Philly.com will pepper its "5 million unique readers" with "exclusive offers to purchase TheStreet's premium services, including Action Alerts PLUS, Options Profit and Real Money."
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