In the following video, Motley Fool consumer-goods analysts Blake Bos and Isaac Pino look ahead to SodaStream's (SODA +0.00%) earnings, which the company reports Wednesday. They discuss that while the company's guidance for this quarter is approximately in line with analysts' expectations, Blake tells us that the real story won't be a short-term bump or dip based on whether the company hits expectations. Instead, investors should be looking at SodaStream's long-term story: Is the company maintaining growth in the Americas and in Asia, are the machines being used, are CO2 cartridges and flavor unit sales still growing, and is the company still trending toward profitability?
3 Key Areas to Watch in SodaStream Earnings
By Blake Bos and Isaac Pino, CPA – Feb 19, 2013 at 5:30PM
NASDAQ: SODA
SodaStream International
When SodaStream reports earnings this week, analysts' expectations aren't what you should be watching.
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