eBay's (NASDAQ:EBAY) GSI Commerce has struck a four-year deal with Mexx Canada to help the company grow its apparel and accessories business in Canada. 

According to GSI, Mexx Canada is a "leading European men's, women's and children's metropolitan apparel and accessories retailer." It is headquartered in Amsterdam and operates in more than 50 countries, selling in 4,000 retail and wholesale outlets and online.

In Canada, Mexx operates nearly 100 storefronts and 1,000 other stores carry its brand.

Already, GSI has launched both fulfillment and customer service solutions so that Mexx could handle the increased demand during the holiday season. Now that the holidays have passed, GSI and Mexx will focus on setting in place an "omnichannel" strategy to drive sales and cost savings.

In eBay's press release, the Mexx team was quoted as saying, "We needed a partner that offered multichannel solutions and had proven experience in the Canadian market."

The press release gave no financial details of the deal.


Fool contributor Kevin Chen has no position in any stocks mentioned. The Motley Fool recommends eBay. The Motley Fool owns shares of eBay. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.