eBay's (NASDAQ:EBAY) GSI Commerce has struck a four-year deal with Mexx Canada to help the company grow its apparel and accessories business in Canada.
According to GSI, Mexx Canada is a "leading European men's, women's and children's metropolitan apparel and accessories retailer." It is headquartered in Amsterdam and operates in more than 50 countries, selling in 4,000 retail and wholesale outlets and online.
In Canada, Mexx operates nearly 100 storefronts and 1,000 other stores carry its brand.
Already, GSI has launched both fulfillment and customer service solutions so that Mexx could handle the increased demand during the holiday season. Now that the holidays have passed, GSI and Mexx will focus on setting in place an "omnichannel" strategy to drive sales and cost savings.
In eBay's press release, the Mexx team was quoted as saying, "We needed a partner that offered multichannel solutions and had proven experience in the Canadian market."
The press release gave no financial details of the deal.