Procter & Gamble: How to Set a Winning Aspiration That Works

By Brendan Byrnes – Mar 4, 2013 at 5:45PM

NYSE: PG

Procter & Gamble

Market Cap

$384B

Today's Change

(0.68%) $1.10

Current Price

$162.60

Price as of April 24, 2024, 4:00 p.m. ET

Roger Martin, co-author of "Playing to Win," tells how he helped Procter & Gamble increase its market cap by $100 billion by making all the right moves.

Playing to win requires addressing five key questions. In this video, Roger Martin outlines how these important questions turned Oil of Olay around. Specifically, Oil of Olay had to define a winning aspiration, figure out where it wanted to play, decide how it was going to win, assess the capabilities it needed to win, and ensure adequate management skills to reach that goal. As he illustrates in his book "Playing to Win," focusing on these five questions paid off big for Oil of Olay.

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To watch the full interview with Roger Martin, click here.

Brendan Byrnes has no position in any stocks mentioned. The Motley Fool recommends Procter & Gamble. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.