In this video, Motley Fool financial analysts Matt Koppenheffer and David Hanson discuss a presentation by Wells Fargo (NYSE:WFC) CFO Tim Sloan at the Citi U.S. Financial Services Conference, where he said, "At Wells Fargo, everything we do starts with our vision: to satisfy all our customers' financial needs and to help them succeed financially." Matt tells us how this philosophy is pervasive throughout the bank, and why it gives the company a major competitive advantage.