Samsung Galaxy S IV Launches March 14

In Times Square.

Kevin Chen
Kevin Chen
Mar 5, 2013 at 6:35PM
Technology and Telecom

On March 14, Samsung will release the fourth incarnation of its popular smartphone, the Samsung Galaxy S IV. Whereas Samsung had released the Samsung Galaxy S III in London last March, this time the company will unveil the phone in New York City's Times Square. 

The company has released a teaser, in the form of a YouTube video posted on March 4. Little is revealed, though viewers are likely to notice Samsung's new advertising push. As part the Unpacked 2013 campaign, Samsung Mobile has enlisted the help of boy mascot Jeremy Maxwell. In the video, he excitedly asks to take a peek at the phone, which is never revealed. The short movie ends on a cliffhanger, which should conclude with another YouTube video or on the S IV's release date.