In a matter of three months, Netflix (NFLX +0.23%) investors have gone from being cautious about the company's prospects to failing to acknowledge that competition exists. In this time, shares have skyrocketed over 100%, suggesting that investors have grown comfortable with Netflix's approach of becoming a content producer as a means to thwart off competitive threats. In its debut series House of Cards, viewers and investors alike are looking forward to Netflix having a bright future in the production business. However, what investors are failing to acknowledge is that competition has wised up to this strategy and will be mimicking Netflix's efforts. In this video, Motley Fool contributor Steve Heller explains that the threat to Netflix's should not be taken lightly.
You Should Be Scared for Netflix
By Steve Heller – Mar 11, 2013 at 5:30PM
NASDAQ: NFLX
Netflix

Market Cap
$526B
Today's Change
(0.23%) $2.79
Current Price
$1241.35
Price as of October 21, 2025 at 4:00 PM ET
Investors seem to have forgotten about the competition.
About the Author
Covering GE and 3D printing at the intersection of business, investing, and what it means for the future of manufacturing. Contributor since December, 2012.
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