In the following video, Motley Fool tech and telecom analyst Andrew Tonner looks at Netflix's (NASDAQ:NFLX) announcement that users in the U.S. will now be able to have a Facebook (NASDAQ:FB) interaction with their Netflix habits, including sharing what they've watched and commenting on friends' activity. Andrew tells us how the company hopes to increase its number of subscribers with this move and retain members longer, in a business where the competition is getting more aggressive by the day.