eBay (EBAY 0.61%) outlined its three-year growth strategies to capitalize on what they see as the new commerce environment. Specifically, eBay intends to grow its core Marketplaces, PayPal, and GSI Commerce business. In the process, the company will focus on leveraging its mobile commerce technologies to enable new experiences for consumers and retailers.
In 2015, the company expects to make $300 billion in commerce, compared to $175 billion in 2012. That represents revenue growth of more than 50% to at least $21.5 billion in 2015 vs. $14.1 billion in 2012. Altogether, enabled commerce volume is the total commerce and payment volume across all three business units.
CEO John Donahoe outlined three advantages that will help eBay achieve its growth targets:
- An expanded addressable market. Donahoe's focus on becoming a "global commerce leader" takes eBay from an e-commerce company to one with an estimated $10 trillion commerce market.
- Mobile commerce leadership and innovation. eBay's has improved its mobile capabilities across all operating systems and devices and expects to generate $20 billion in mobile commerce and payments volume.
- A portfolio of technology assets and capabilities. Donahoe believes its core businesses and assets well position the company to capitalize on the new commerce environment.
Led by mobile, a commerce revolution is under way. Technology is creating a new web-enabled retail interface, a new seamless, multiscreen commerce experience that connects consumers anytime, anywhere. This will expand shopping beyond conventional store environments and e-commerce sites. How we shop is being transformed, and eBay intends to be a leader in this new commerce world.
