Please ensure Javascript is enabled for purposes of website accessibility

Better Marketing: What is Your Reason for Being?

By Brendan Byrnes - Apr 1, 2013 at 12:49PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Doug Levy, author of Can’t Buy Me Like and the founder and CEO of MEplusYOU, gives surprising advice about the best way utilize social media.

In the following interview segment, Doug Levy, author and CEO of MEplusYOU, gives surprising advice about the best way utilize social media. The full interview with Doug Levy can be seen HERE, in which he discusses his new book, Can't Buy Me Like. In the book, Levy tackles the changing marketing space, believing that companies must either adapt or continue to put blind faith in increasingly ineffective advertising. Levy also explains a new era that we've entered, dubbed the 'relationship era', and describes how this will change marketing for all companies, big and small.

Brendan: Do you think there's one particular medium, be it TV, Internet, maybe even direct communication, that companies can best use in this Relationship Era in order to take advantage of their marketing?

Doug: I do think that social media becomes a great mechanism for marketers in this new era, and they need to use it differently than they're used to using other media. It's not a mechanism best used to broadcast a message about a product. In fact, that's how marketers typically operate. They're talking about what they do.

What we advise marketers to do, in the book and through our agency, MEplusYOU, is take a step back and get clear on why you exist, what your reason for being is, what the world would lose if you disappeared, what you believe, what you stand for.

When a marketer is clear on those things, social media becomes a great way to connect with like-minded people. Really, the whole construct of marketing is less about, "How do we go out and influence people?" and more about, "How do we get clear on what we stand for and attract people who are like-minded?"

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/28/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.