Can you pick winning stocks? Yes. Many have done it. 

But winning stocks may be rarer than some think, especially over long periods of time.

In this video, Fool analysts Matt Koppenheffer and Morgan Housel share some data showing the returns of 3,000 stocks over a 28-year period. There were plenty of winners -- but a whole lot of utter losers, too. Have a look:

Morgan Housel owns shares of Altria Group. The Motley Fool recommends Apple and Coca-Cola. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.