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Winning Stocks: Rarer Than You Might Think

By Morgan Housel - Apr 1, 2013 at 1:10PM

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Most stocks will fail over time.

Can you pick winning stocks? Yes. Many have done it. 

But winning stocks may be rarer than some think, especially over long periods of time.

In this video, Fool analysts Matt Koppenheffer and Morgan Housel share some data showing the returns of 3,000 stocks over a 28-year period. There were plenty of winners -- but a whole lot of utter losers, too. Have a look:

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Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$145.54 (-1.07%) $-1.57
The Coca-Cola Company Stock Quote
The Coca-Cola Company
KO
$65.96 (0.36%) $0.24
Altria Group, Inc. Stock Quote
Altria Group, Inc.
MO
$53.74 (1.32%) $0.70
The Clorox Company Stock Quote
The Clorox Company
CLX
$157.09 (-0.75%) $-1.19

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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