A recent survey shows that Ford has the most loyal customers of any major American car company. In this video, Brendan Byrnes discusses how Ford is keeping its customers, particularly buyers of pickup trucks. He notes that while Ford has been able to fend off encroachment from Japanese and other automakers, General Motors hasn't been so lucky. Even though the survey listed Chevy at No. 5 in customer loyalty, the remaining GM brands were below average. Ford has a solid customer base and reputation in the United States, but what companies could pose a threat? Find out more in the video.


Austin Smith and Brendan Byrnes own shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.