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Surprisingly, This Automaker Has the Most Loyal Customers

By Brendan Byrnes and Austin Smith - Apr 7, 2013 at 1:00PM

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Which automaker are customers most likely to stick with?

A recent survey shows that Ford has the most loyal customers of any major American car company. In this video, Brendan Byrnes discusses how Ford is keeping its customers, particularly buyers of pickup trucks. He notes that while Ford has been able to fend off encroachment from Japanese and other automakers, General Motors hasn't been so lucky. Even though the survey listed Chevy at No. 5 in customer loyalty, the remaining GM brands were below average. Ford has a solid customer base and reputation in the United States, but what companies could pose a threat? Find out more in the video.

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Stocks Mentioned

Ford Motor Company Stock Quote
Ford Motor Company
F
$13.63 (3.89%) $0.51
Toyota Motor Corporation Stock Quote
Toyota Motor Corporation
TM
$166.83 (0.79%) $1.30
General Motors Company Stock Quote
General Motors Company
GM
$38.57 (3.07%) $1.15
Honda Motor Co., Ltd. Stock Quote
Honda Motor Co., Ltd.
HMC
$25.15 (0.76%) $0.19

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