A recent survey shows that Ford has the most loyal customers of any major American car company. In this video, Brendan Byrnes discusses how Ford is keeping its customers, particularly buyers of pickup trucks. He notes that while Ford has been able to fend off encroachment from Japanese and other automakers, General Motors hasn't been so lucky. Even though the survey listed Chevy at No. 5 in customer loyalty, the remaining GM brands were below average. Ford has a solid customer base and reputation in the United States, but what companies could pose a threat? Find out more in the video.
Surprisingly, This Automaker Has the Most Loyal Customers
By Brendan Byrnes and austin smith – Apr 7, 2013 at 1:00PM
NYSE: F
Ford Motor Company
Market Cap
$48B
Today's Change
(5.05%) $0.60
Current Price
$12.60
Price as of October 21, 2025 at 3:58 PM ET
Which automaker are customers most likely to stick with?
About the Author
Brendan Byrnes is the Managing Director of Motley Fool Money, where he oversees business strategy and editorial operations. Since joining The Motley Fool in 2011, he has written hundreds of articles, provided market and investing analysis, and appeared on CNBC and FOX. Earlier in his career at The Motley Fool, Brendan interviewed leading executives and thought leaders across the investing and business landscape. He holds a degree in Finance from Virginia Tech.