A recent survey shows that Ford has the most loyal customers of any major American car company. In this video, Brendan Byrnes discusses how Ford is keeping its customers, particularly buyers of pickup trucks. He notes that while Ford has been able to fend off encroachment from Japanese and other automakers, General Motors hasn't been so lucky. Even though the survey listed Chevy at No. 5 in customer loyalty, the remaining GM brands were below average. Ford has a solid customer base and reputation in the United States, but what companies could pose a threat? Find out more in the video.
Originally joining The Motley Fool in 2011 as editor of the Industrials sector, Brendan is now based in New York City where he interviews executives, authors, and influential people from across the investing and business world. He also provides analysis for Fool.com.
- Apr 7, 2013 at 1:00PM