Best Buy (NYSE:BBY) has been struggling for some time to revitalize its business and return to relevance as it fights the increasing shift toward online retailers. To this end, the company has looked at various strategic partnerships as a creative way to drive business -- not long ago, Best Buy piloted offering Geek Squad services inside other retailers. With the increasing importance of personal electronics, Best Buy is now looking to Samsung.

In the video below, contributor Doug Ehrman discusses an important new alliance that Best Buy hopes will allow it to fight another day. Find out his views on how successful this move might be for the retailer and its new partner.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.