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Best Buy's Latest Grasp at Survival

By Doug Ehrman - Apr 8, 2013 at 3:58PM

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Despite its challenges, Best Buy continues to look for new ways to attract consumer attention.

Best Buy (BBY -1.31%) has been struggling for some time to revitalize its business and return to relevance as it fights the increasing shift toward online retailers. To this end, the company has looked at various strategic partnerships as a creative way to drive business -- not long ago, Best Buy piloted offering Geek Squad services inside other retailers. With the increasing importance of personal electronics, Best Buy is now looking to Samsung.

In the video below, Fool.com contributor Doug Ehrman discusses an important new alliance that Best Buy hopes will allow it to fight another day. Find out his views on how successful this move might be for the retailer and its new partner.

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