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Apple Joins the Smartphone Price War

By Doug Ehrman - Apr 10, 2013 at 2:00AM

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A new cheaper iPhone should allow Apple to compete in new markets and drive growth.

While Apple (AAPL -1.92%) is well-known for going its own way, it should not come as a surprise that the company has finally decided to release an iPhone with a much lower starting price, according to The Wall Street Journal. Not only will this move allow the company to finally compete in the emerging markets in a far more meaningful way, it will give the company the potential to attract a new base of customers at home.

In the following video, contributor Doug Ehrman discusses the development and some of the potential it represents for Cupertino.

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