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GM's Return to Facebook Is Bigger Than You May Think

By Rick Munarriz - Apr 10, 2013 at 6:47PM

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General Motors returns this week as an advertiser on the leading social networking website operator.

After an 11-month absence, General Motors (NYSE: GM) is advertising on Facebook (NASDAQ: FB) again.

According to AdAge, Chevrolet is rolling out a mobile advertising campaign for the Chevy Sonic on the leading social networking website.

It's about time for GM to come back after embarrassing Facebook shortly before its IPO by vocally bowing out as an online advertiser. Did GM really think that its marketing dollars would be better spent on old-school media, sidestepping the sticky social site that attracts more than a billion active users worldwide?

In this video, Rick explains why GM returning as a sponsor is so important to Facebook even if the financial sums may be insignificant. GM's back in Facebook's garage, but it never should've left in the first place.

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