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Netflix Inks 'Toons Agreement With Hasbro

By Rich Smith - Apr 13, 2013 at 3:43PM

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Netflix will be exclusive streamer of Littlest Pet Shop and Kaijudo cartoons in the U.S.

Bugs Bunny they ain't, and they lack even the unvocalized theatrical brilliance of Wile E. Coyote and the Road Runner, but Hasbro's (NASDAQ: HAS) Littlest Pet Shop and Kaijudo characters apparently hold some attraction for the pre-tween viewers in this day and age.

Enough attraction, at least, that on Thursday, online video provider Netflix (NASDAQ: NFLX) announced that it has inked an agreement with Hasbro to make it the exclusive online streamer of both Hasbro Studios offerings Littlest Pet Shop and Kaijudo: Rise of the Duel Masters.

According to a Netflix press release, the company is now the exclusive streamer in the U.S. of "five of Hasbro Studios' most popular shows -- My Little Pony Friendship Is Magic, Transformers PrimeTransformers Rescue BotsKaijudo: Rise of the Duel Masters, and Littlest Pet Shop." One month after the end of a "broadcast" season for each series, the whole series will become available for streaming on Netflix. Most of these shows are also already available, or soon will be, to Netflix viewers in Canada as well.

Financial terms of the licensing agreement were not disclosed.

In a statement, Netflix confirmed that it streamed "2 billion hours of kids content" to its members in 2012.

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