What are the most valuable brands in technology today? In this video, Andrew Tonner lists the top five in tech, as rated by Interbrand:
- Apple, worth an estimated $76.5 billion.
- IBM, at $75.5 billion.
- Google, at $69.7 billion.
- Microsoft, at $57.9 billion.
- Intel, at $40 billion.
Andrew explains why brand value is so important to these companies -- specifically, how it helps each company distinguish itself and how it keeps customers hooked. Check out the video for more details.