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The 5 Most Valuable Brands in Tech

By Andrew Tonner - Apr 14, 2013 at 4:00PM

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Why these tech brands are worth more than their weight in gold.

What are the most valuable brands in technology today? In this video, Andrew Tonner lists the top five in tech, as rated by Interbrand:

  1. Apple, worth an estimated $76.5 billion.
  2. IBM, at $75.5 billion.
  3. Google, at $69.7 billion.
  4. Microsoft, at $57.9 billion.
  5. Intel, at $40 billion.

Andrew explains why brand value is so important to these companies -- specifically, how it helps each company distinguish itself and how it keeps customers hooked. Check out the video for more details.

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Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$140.52 (0.11%) $0.16
International Business Machines Corporation Stock Quote
International Business Machines Corporation
IBM
$134.39 (0.44%) $0.59
Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$262.52 (1.12%) $2.90
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$2,116.10 (-0.16%) $-3.30
Intel Corporation Stock Quote
Intel Corporation
INTC
$42.20 (1.27%) $0.53

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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