What are the most valuable brands in technology today? In this video, Andrew Tonner lists the top five in tech, as rated by Interbrand:

  1. Apple, worth an estimated $76.5 billion.
  2. IBM, at $75.5 billion.
  3. Google, at $69.7 billion.
  4. Microsoft, at $57.9 billion.
  5. Intel, at $40 billion.

Andrew explains why brand value is so important to these companies -- specifically, how it helps each company distinguish itself and how it keeps customers hooked. Check out the video for more details.