Facebook (NASDAQ:FB) recently announced that it plans to roll out a new functionality dubbed Chat Heads that would make integrating messaging even more seamless. Not only will Chat Heads be part of the company's new meta app FB Home on Google (NASDAQ:GOOGL) Android, but it will be available as part of the Facebook app in Apple's (NASDAQ:AAPL) iOS. The functionality may be critical to Apple, depending on what level of traction FB Home is able to achieve.

In this video, Fool.com contributor Doug Ehrman discusses the specifics of Chat Heads for Apple and how their integration may shift the smartphone landscape permanently, particularly if FB Home becomes a full option on Microsoft's (NASDAQ:MSFT) Windows Phone as well.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple, Facebook, and Google. It also owns shares of Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.