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Bank of America Owes You an Apology

By John Maxfield - Apr 17, 2013 at 9:41PM

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Bank of America recently rolled out a new marketing campaign to help repair the bank's image. But while the commercials are nice and all, they're missing one key thing: an apology.

The cover-up is worse than the crime. 

That's what comes to mind when I think about Bank of America's (BAC -1.23%) ongoing marketing campaign. Sure, the commercials are nice and all that. But they completely miss the point. There's no question that Bank of America needs to repair its image. To do that, however, it doesn't need a fancy and expensive marketing blitz. All it needs to do is apologize to its customers. In the video below, Motley Fool contributor John Maxfield explains how this could be the final catalyst that Bank of America's investors have been waiting for.

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