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Is Samsung About to Address Its Biggest Weakness?

By Evan Niu, CFA - Apr 17, 2013 at 2:00AM

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Samsung's days of using plastic on its high-end flagship devices may be numbered. Recent reports suggest that the company is interested in moving to higher-quality materials.

One of the biggest criticisms of Samsung's mobile device lineup is the company's continued use of plastic casings. At a time when rivals like Apple (AAPL 4.08%) and other Google (GOOGL 4.20%) Android OEMs are focusing heavily on materials selection and build quality, Samsung has been sticking to plastic. Recent rumors suggest that Samsung may be preparing to up the game in build quality and materials.

In the video below, Fool contributor Evan Niu, CFA, explores what the speculation means for investors.

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