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Amazon Targets Senior Citizens

By Steve Heller - Apr 22, 2013 at 9:00PM

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Will this new growth strategy be met with resistance?

Considering there are more than 65 million U.S. Internet users that are over the age of 50, it's not surprising to learn that Amazon (AMZN 0.25%) has launched a "50+ Active and Healthy Living" storefront, focused on selling health and wellness items to the over-50 and senior citizen crowd. Historically speaking, this demographic has not been so keen on online shopping, but Amazon comes armed with fresh ideas to tap into this demographic. In this video, Motley Fool contributor Steve Heller examines whether Amazon can in successfully convert this demographic into becoming avid online shoppers.

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