Amazon Targets Senior Citizens

By Steve Heller – Apr 22, 2013 at 9:00PM

NASDAQ: AMZN

Amazon

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$1,523B

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(0.37%) $0.54

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Price as of December 8, 2023, 4:00 p.m. ET

Will this new growth strategy be met with resistance?

Considering there are more than 65 million U.S. Internet users that are over the age of 50, it's not surprising to learn that Amazon (AMZN 0.37%) has launched a "50+ Active and Healthy Living" storefront, focused on selling health and wellness items to the over-50 and senior citizen crowd. Historically speaking, this demographic has not been so keen on online shopping, but Amazon comes armed with fresh ideas to tap into this demographic. In this video, Motley Fool contributor Steve Heller examines whether Amazon can in successfully convert this demographic into becoming avid online shoppers.

Erin Miller has no position in any stocks mentioned. Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool recommends Amazon.com. The Motley Fool owns shares of Amazon.com. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.