The following video excerpt was taken from an interview with Steve Swad, CEO of Rosetta Stone (NYSE:RST), in which he talks about his business philosophy and how it is driving success both for language learners and for the company itself. In this segment, he explains why his products' global impact makes for a good buy.


Matt Argersinger: In your mind, what's maybe the No. 1 reason why an individual investor should buy Rosetta Stone and hold it for the long term?

Steve Swad: I think we're thinking long term. I think the market exists. I think our product is excellent. I think our brand is stronger than any brand in the space. Our balance sheet is strong and our geographical footprint is really nice with something in Europe, something in Brazil, something in Korea, something in Japan. I also like that we have two channels, an institutional channel and a consumer channel, and you get that all for a pretty modest price at today's prices.

Fool contributor Matthew Argersinger has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Rosetta Stone. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.