After the financial crisis many consumers are feeling burned by the irresponsible risk taking of major banks like Bank of America (BAC +0.89%). Even if they never had any directly negative experience with the banks, simply hearing about the government money and bailouts that had to be used to prop up ailing institutions has left scorched earth that many banks still need to address, even years after the fact.
Does Bank of America Need to Repair Its Brand?
By Matt Koppenheffer – May 9, 2013 at 6:20PM
NYSE: BAC
Bank of America
Market Cap
$390B
Today's Change
(0.89%) $0.47
Current Price
$53.90
Price as of November 11, 2025 at 11:37 AM ET
After the crash, do consumers feel burned by Bank of America?
About the Author
Matt is the head of the Coverage Team for The Motely Fool's premium products. Previously, he's been . Matt is a heavy user of AI tools and is working on harnessing them to help Fool members. Previously, Matt was GM of Motley Fool Ascent, led The Motley Fool Deutschland, has been an investor on various Fool services, and co-hosted the podcast "Where the Money Is". He also co-authored the book The Astonishing Collapse of MF Global. Matt started his career in San Francisco as a technology-focused investment banker and also worked at a $15 billion private equity company. When he's thinking about how to make Fools smarter, happier, and richer, you can usually find Matt running trails or making a mess in the kitchen. He's a graduate of the University of Pennsylvania, but is a lifelong fan of Penn State football.