Attention, sports fans: In an attempt to make it easier than ever to receive unlimited streaming sports on your smartphone, Disney's (NYSE:DIS) ESPN has begun talks with either AT&T (NYSE:T) or Verizon (NYSE:VZ) to pick up the tab for any bandwidth overage you might create using the ESPN app to watch sports. The potential impact on mobile advertising has the potential to impact tech leaders including Google and Facebook, which are racing to monetize the eyeballs available on the small screen.

In the video below, contributor Doug Ehrman discusses the potential subsidy, why it matters, and how it could change the way companies advertise online.