With Google (GOOG +0.15%) announcing that it would begin offering paid subscriptions to unique channels for an average price of $2.99 per channel per month, the entertainment business just got more interesting. The service is clearly designed to take on the likes of Netflix (NFLX +2.43%) and Amazon Prime, but with the channel model, Comcast (CMCSA +0.19%) and DIRECTV (DTV +0.00%) might see competition as well.

In the video below, Fool.com contributor Doug Ehrman discusses the new business model being rolled out by Google, why it has the potential to be a game changer, and why you should give it a shot.