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Why Ford is Keeping its Eye on 'Information Addiction'

By Brendan Byrnes – May 19, 2013 at 11:00AM

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Knowledge and Influence as the New Status Symbol

Sheryl Connelly is the head of Ford's (F 1.13%) Global Trends and Futuring Division, where she separates trend from fad and helps the auto maker determine what global changes will influence the market in years to come.

"Information Addiction" is a trend unique to our modern age. How does the constant availability of information shape our experiences and priorities? In this brief video segment, Sheryl addresses this question. The full version of the interview can be found here.

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