France Telecom (NYSE:ORAN) will soon be no more, at least as far as its appellation is concerned. This summer, the company will change its moniker. Effective July 1, it will be known instead as Orange. Additionally, the firm will have a new ticker symbol -- ORA -- to accompany this modification.
This is quite a shift for the storied company, which remains more than one-quarter owned by the government of its namesake country and was once the nation's monopoly telecom provider. The name "Orange" aligns the firm with the brand appellation it uses for a range of services, including mobile telephony and Internet.
Fool contributor Eric Volkman has no position in France Telecom. The Motley Fool recommends and owns shares of France Telecom (ADR). Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.