Last week, women activists came together and called on Facebook (NASDAQ:FB) to remove photos that glorify domestic violence against women, including rape. In order to force a change in policy, the collaborators called on Facebook users to contact advertisers whose ads appear next to these heinous depictions. By the time Facebook responded to the over 50,000 tweets and 5,000 emails, the damage had already been done. Fifteen advertisers had pulled their campaign from the social media network, including Nationwide U.K. and Nissan U.K.

In this video, Fool contributor Steve Heller explains why he believes that Facebook could have an even bigger problem on its hands.

Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool recommends Facebook and Procter & Gamble. The Motley Fool owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.