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Mercedes-Benz is still a great brand, but its profits trail rivals' by a wide margin. Now, its embattled CEO is pinning his hopes on an all-new small car -- one that comes with some very un-Mercedes compromises.
Mercedes-Benz is one of the great luxury car brands of all time, but parent company Daimler (MBGA.F 1.38%) hasn't been happy with it lately. The problem: Profits trail those at German arch-rivals Audi and BMW (BAMXF -3.53%).
CEO Dieter Zetsche is hoping to change that with an all-new Mercedes, the compact CLA sedan. But as Fool.com contributor John Rosevear points out in this video, the CLA comes with some seriously cut corners, and that may put Dr. Z's recovery strategy in peril.
Fool contributor John Rosevear has no position in any stocks mentioned. Follow him on Twitter at @jrosevear. The Motley Fool recommends BMW. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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