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Yahoo!'s Going Shopping

Yahoo! is giving up on search and display ads and is on a mission to maximize viewers.

By Travis Hoium – May 31, 2013 at 11:55PM EST

Yahoo! (NASDAQ: YHOO) recently spent $1.1 billion on Tumblr and is now reportedly in the market for streaming company Hulu. This is a major strategic shift from generating search and display ads to becoming strictly an Internet portal. Now, the company relies on Microsoft for search technology and Google for display ads, meaning Yahoo! needs to shop for more eyeballs. Fool contributor Travis Hoium sat down to discuss what he thinks of Mayer's most recent moves. 

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Stocks Mentioned

Microsoft Stock Quote
Microsoft
NASDAQ: MSFT
$410.89
(+1.40%)+$5.69
Alphabet Stock Quote
Alphabet
NASDAQ: GOOGL
$300.93
(-0.73%)-$2.20

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