Under the rule of John Donahoe, eBay (NASDAQ:EBAY) has undergone a massive transformation. Between all of its segments, the company expects that by 2015, it will enable more than $300 billion in global commerce, which represents an increase of more than 70% from 2012 levels. But like every great growth story, there are obstacles to overcome. In this video, Fool contributor Steve Heller weighs in on what will keep eBay from meeting its aggressive goal. 

Fool contributor Steve Heller owns shares of eBay. The Motley Fool recommends Amazon.com, eBay, MasterCard, and Visa and owns shares of Amazon.com, eBay, and MasterCard. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.