In Coca-Cola's (NYSE:KO) strategic road map document, referred to as its "2020 Vision," the company details a goal to "aggressively" enhance the value of its beverage portfolio. The first tactic listed to achieve this goal is the following:
"Acquire or develop scalable, innovative premium brands."
In the accompanying video, Fool contributor Asit Sharma discusses the unique way in which Coca-Cola is going about implementing this tactic. Asit also discusses what this means for a dominant global beverage company that must evolve its business model in order to sustain its success into the future.
Fool contributor Asit Sharma has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola and PepsiCo. The Motley Fool owns shares of PepsiCo. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.