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Mondelez Takes a Page Out of the Starbucks Playbook

By Rick Munarriz – Jun 13, 2013 at 9:29AM

The Tassimo parent makes a play for Nespresso coffee drinkers.

Mondelez (MDLZ +1.76%) isn't too proud to back a rival.

The global food giant behind the Tassimo single-serve coffee platform announced on Monday that it was launching espresso capsules that are compatible with Nestle's (NSRGY +1.15%) Nespresso in key European markets. The move is somewhat similar to Starbucks (SBUX +4.07%) expanding its deal with Green Mountain Coffee Roasters (GMCR +0.00%) even after putting out its own single-serve coffee system last year. 

In this video, longtime Fool contributor Rick Munarriz looks at one thing that's very different this time around. 

About the Author

Rick Munarriz
Rick Munarriz is a contributing Motley Fool stock analyst and long-time contributor to the company’s free offerings and premium investing services, including Rule Breakers and Supernova. He has analyzed stocks across media and entertainment, retail and restaurants, and emerging technologies for The Motley Fool for 30 years. Rick holds an MBA from the University of Miami, once traveled the country with his band Paris By Air, and on weekends he can be seen on stage at Just The Funny theater in Miami as an improv comedy performer and co-owner. He is a regular guest on CNBC, Fox Business, BBC, and NPR for his expert stock analysis. He lives with his family in Miami and Celebration, Florida.
TMFBreakerRick
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