What a week it's been for Electronic Arts (NASDAQ:EA). First, the game developer showed a teaser trailer for Star Wars: Battlefront. Then, DreamWorks announced plans to make a film based on the Need for Speed game franchise.
Both companies stand to win if the success of the Fast & Furious franchise is any indicator. The most recent film earned more than $590 million at the worldwide box office on a $160 million production budget, Box Office Mojo reports. A Need for Speed film could put up similar numbers if done well, which means getting the right story, the right actors, and, of course, the right cars, says Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova. That's where Ford Motor (NYSE:F) comes in.
The carmaker plans to use the big screen to show off a customized Mustang and F-150 truck. It's an uncommon branding opportunity, Tim says. EA's Need for Speed series has sold more than 100 million copies worldwide by putting players into the virtual driver's seat of some of the world's fastest and best-handling cars. Ford stock should benefit by association.
Do you agree? Please watch the video to get Tim's full take, and then let us know whether you believe this deal is a boon for Ford stock, and whether you'd buy, sell, or short at current prices.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares of the stocks mentioned in this article at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.
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