Now that Amazon's (AMZN +1.43%) online grocery store has gone live in the Los Angeles area, more details have emerged about the costs associated with becoming an Amazon Prime Fresh member. Once the 90-day trial period expires, your Prime membership will be upgraded to a $299-a-year Prime Fresh membership. Fool contributor Steve Heller wonders if the high membership fee is an ingenious move for Amazon to drive new spending, or if the price of entry is too high to have mass appeal. Be sure to check out the video below to get the full story.
Is Amazon Making a $299 Mistake?
By Steve Heller – Jun 19, 2013 at 6:20PM
NASDAQ: AMZN
Amazon
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$2.4T
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Everyone who thought Amazon Fresh would be a loss-leader should think again.
About the Author
Covering GE and 3D printing at the intersection of business, investing, and what it means for the future of manufacturing. Contributor since December, 2012.
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