Now that Amazon's (NASDAQ:AMZN) online grocery store has gone live in the Los Angeles area, more details have emerged about the costs associated with becoming an Amazon Prime Fresh member. Once the 90-day trial period expires, your Prime membership will be upgraded to a $299-a-year Prime Fresh membership. Fool contributor Steve Heller wonders if the high membership fee is an ingenious move for Amazon to drive new spending, or if the price of entry is too high to have mass appeal. Be sure to check out the video below to get the full story.
Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool recommends Amazon.com, Costco Wholesale, and Morningstar. The Motley Fool owns shares of Amazon.com and Costco Wholesale. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.