After putting rival Apple (NASDAQ:AAPL) in the rearview mirror over the last year, South Korean tech giant Samsung has seen its shares come back to earth lately courtesy of a reality check from the analyst community. And although the share price falling so much so fast certainly hurts, Samsung intends to prove the doubters wrong. In fact, rumor has it that Samsung is once again preparing to up the ante in the global smartphone wars, especially before Apple steals the show with its widely expected product launches in the second half of the year. So what's the scoop? Fool contributor Andrew Tonner breaks down the story and how investors should interpret it in the video below.

Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter: @AndrewTonnerThe Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.